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A lot of organisations and freelancers identified their initial efforts in advertising via social networks with MySpace a number of years back. At the time, it was the only kid on the block. Today, that site's demographic caters to the 16-25 year old group. If that fits your market, keep it in your social media strategic program.
Twitter and Facebook are the new tools for most companies currently for advertising purposes. Other web sites employed are YouTube (and several other video sharing web sites), OnlyWire (for bookmarking web-sites), and PitchEngine to acquire exposure on the web.
The key to employing social media web-sites is to integrate as several as feasible to be automatically updated when you make a new blog post, Tweet, or video submission. This can quickly be carried out right now with all of the tools coming out nearly on a every day basis.
You want your prospects to see a social media presence on your homepage directing them and interested people to a number of outlets to interact with you: LinkedIn, Twitter, Second Life, Facebook, etc. Also, have links to promotional videos posted on hosting sites like YouTube, which must be one of the best tools for PR.
When you have been on the scene for a although you will want to understand a lot about who and what to follow along the way. This will be dictated by what marketplace you are in and who the movers and shakers are. You will understand that MySpace may well not be as powerful as Twitter. You will create exceptionally helpful relationships by way of Twitter and also use it to position your corporation as a news and info source as nicely as a platform for your niche marketplace.
They are a outstanding way to expand your reach and generate buzz about you and your items and services.
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