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Did you know that you are creating content for your business on a every day basis? Just about every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you're making valuable content. Did you ever wonder what else you could do with it all?
Repurposing gives your existing content new life, and permits you to reach brand new audiences with no having to spending budget extra advertising and marketing dollars for new material. When you repurpose, you're taking your intellectual property and re-formatting it. For example, you can take notes from a meeting and turn them into a script for an educational video. Or, excerpts from an eBook could become articles. Even photos from a trade show event could end up in a magazine or newsletter.
Not only does repurposing make economic sense, it also provides you broader reach with your target markets. Persons have various understanding styles, and absorb data differently. In general, there are 4 main techniques that your readers learn:
- Visual (seeing)
- Auditory (hearing)
- Tactile (touching)
- Kinesthetic (movement)
So, turning a white paper into a slide show presentation assists the visual learner connect with the details additional simply, although a trade show display containing content from several sources will appeal to the kinesthetic learner. Those who do not have the patience for the written word would in all probability like to see your eBook in a video format.
In order to get the most out of your repurposing efforts, invite feedback from your consumers. Add a survey to your e-mail newsletter, or write a blog about the subject and ask for comments and opinions. By including all studying styles, you'll be certain to reach the most men and women doable although adding range to the content that creates your Internet presence.
Here are some more suggestions for repurposing content:
- Make an eBook by putting together many articles
- Record a video employing weblog content as the script
- Write white papers based on interviews with other people in your industry
- Post a series of blogs based on internal memos
- Turn your eBook into an audio format by making a CD and permitting individuals to download it or play it from their computers
An additional way to repurpose content is to take content that has been written for one marketplace and customize it for another. For example, articles written for your technology clients could be adapted for your readers in the medical field. Or, think of having your material translated into other languages and/or localized for a foreign market. Even smaller companies are now starting to go global, and repurposing can support these companies break down language barriers to capitalize on new opportunities.
With thoughtful repurposing, you can make your content work harder for you! Consider how you can appeal to a lot more consumers by re-formatting to suit distinct understanding styles. Reach new markets, both foreign and domestic, by tailoring your content to the requirements of specific groups of men and women. Your content will pay for itself lots of times more than when it is repurposed in fresh and creative approaches.
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