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For much more than two months when I've gone dwelling from function, I'd flip on the evening news hoping to see the volcano of oil erupting from 1 mile beneath the Gulf of Mexico miraculously stilled, plugged somehow, staunching the incredible flow of oil and natural gas that is killing wildlife, devastating habitat and shutting down whole segments of Gulf-related corporations.
But rather than breathing a sigh of relief, night immediately after night I'd sit mesmerized -a small queasy and apprehensive- watching the oil continuing to flow, creating what appears to be the greatest environmental calamity of my life -at least in this part of the globe.
Like everybody else at property marveling at this spectacle revealed by BP's underwater camera, I am powerless to do anything to "just plug the damn hole," as our president reportedly mentioned at a current White Residence meeting. Luckily, BP's latest attempt to cap the wellhead appears to be working, and there might possibly be some end to this phase of the environmental disaster in sight.
But regardless of what occurs a mile below the sea, it is very important to recognize that I'm not powerless in my private and professional life when it comes to helping to guard the environment. That is why along with my decision to drive a fuel-efficient vehicle, recycle paper, glass and plastic and teach my youngsters respect the environment in their every day lives, I've decided to dedicate a couple of columns to digital signage as a "green" technologies.
Sometimes, when the environmental impact of digital signage is raised, some valid, but rather well-worn, assertions are created. 1st, when compared to printed signs, digital signage appears far greener. Digital signage messaging, which can be updated or changed entirely with a couple of strokes of the keyboard and some mouse clicks, eliminates the want to print new signs as messaging requirements alter. The fewer the signs that get printed, the fewer the trees that need to be cut, transported to mills, processed and created into paper, the logic goes. The require for the inks utilized to print the signs and the various chemical coatings applied to make them appealing is eliminated.
A different dimension, normally cited, is waste disposal. Cutting out the have to have to replace printed signs eliminates the energy needed to dispose of or recycle the signs and -to the degree printed signs are not recycled- the impact of adding tons far more paper, ink, chemical coatings and paints to landfills.
A third frequently cited benefit is that the convenience of updating digital signage messaging over a pc network eliminates travel to the location of each sign, which is essential to replace printed old signs with new printed versions. Eliminating the transportation component reduces carbon emissions and thus the impact of signage on the environment.
When each of these assertions argues in favor of the environmental benefit of utilizing digital signage over traditional printed signs, that is not to say digital signs don't impact the environment and that a wide variety of actions can and really should be taken when feasible to reduce the impact of this digital medium on our planet. In the second part of this column, I'll appear at some of the leading environmental considerations regarding the use of digital signs and methods that can be taken to decrease their impact.
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