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Recently, I stumbled upon a very simple way to hit the target on my Online marketing and advertising method for driving possible web targeted traffic to my web page. For me, this was an extraordinary "Ah Ha," considering that I am not a "techie" and my sales strengths are building relationships and understanding numbers. The Web by its very nature delivers an immediate obstacle to developing relationships, but offers opportunities to gather and analyze numbers. And this is exactly where a large number of modest businesses and even some larger businesses fail to capitalize upon this possible small business strategy in their Internet advertising efforts.
Every single day I receive at least 1 if not quite a few articles about write-up submission as a advertising and marketing technique to increase internet website targeted traffic. And however, not 1 of these articles discusses if these articles are meeting the needs of potential readers. One senses that if you write enough articles or white papers (quantity), you will raise your organization (top quality). This reminds me of the old saying "Build It and They Will Come."
So how do you really know what articles are getting read when you use a paid write-up distribution service and alot more particularly what topics are generating the greatest interest? Even though my practice focuses on education and training by way of organizational and leadership development, I lately authored an article "How to Acquire Web Visitors Through 9 Straightforward Helpful hints." This article was my sharing of my current experiences via the guidance of two marketing and advertising specialists as I actively worked 1 objective inside my strategic program to raise visitors to my internet web site.
This write-up was very first posted on 08/27/05 at EzineArticles and then submitted to a paid write-up distribution service. I was quite surprised when reading the "time viewed" through my free of charge membership and monitoring page at Ezine Articles. Making use of my most regularly viewed write-up "Work Ethics - A Paradigm Shift" posted on 04/20/05, I then checked the average every day views by way of an excel spreadsheet that I had created for all submitted articles. What I discovered to my amazement was that the web site visitors write-up was receiving just about 15 views a day though the other write-up received about 3 views a day. To ensure that this wasn't an anomaly, I reviewed other daily view rates and learned that no other write-up was even close.
Wow! With 38 articles in the distribution highway, one article was out performing the other 37 by almost 5 to one. Bear in mind the Parento Principle: 20% of your efforts account for 80% of your outcomes. For someone who continually advocates if you cannot measure it, you can't manage it, I then realized that this adage also applies to writing articles as effectively as to watching the statistics from my internet web site. Since this post was distributed, my everyday web visits have increased 50% in just 6 days.
Is this post solely responsible for this increase? Completely, not. On the other hand, given the measurable enhance in traffic, the number side of my brain began to click in. I began to wonder if I concentrated my activity throughout the subsequent month on articles focusing on Net marketing and internet visitors would I continue to secure a every day view rate of 15 or greater for those submissions? In the course of the subsequent 30 days, I hope to have a measurable answer to that question and please feel free of charge to get in touch with me if you wish to know the answer as properly.
If you also want to hit the target on your World-wide-web marketing activities or as some might say, work smarter not tougher, can you answer these 5 very simple questions:
(1) What are your average day-to-day view rates for your articles?
(two) Are your articles within a certain topic area or a variety of topics?
(3) Have you avoided topics that fail to demonstrate your expertise?
(four) What is your technique for tracking your post submissions against your everyday internet site visitors?
(5) Do you know for your efforts which specific subject generates the most daily views?
With the Net becoming a key source of information, writing articles is a definite technique to drive traffic to your web web site. Nevertheless, given the quantity of time it takes to write a quality article, it does seem to make sense to leverage that time to secure the greatest outcomes probable.
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