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The truth is 'cold calling' has turn into a nasty phrase given that we are thinking sales. We have to sell something on the call and I know I will be rejected. It is this negative mind set that gets us in trouble. Why not call someone just to explore for feasible opportunities. Don't call to make a sale. Call to ask questions about their business and their business. Provide them a complimentary gift for their time with you on the phone.
Let them know that you are exploring a wonderful fit with your item and/or services to their market and you have identified them as a respected leader in their market. State the reasons why they are observed as a leader. You can source 2 to three factors for calling them in most cases appropriate from their website. If you have a name to drop even much better.
Have your questions prepared in advance and make sure they are effective thought provoking questions that get the prospect to explore their own small business challenges. Maybe so substantially so they ask to understand more about your goods and/or services.
At the end of the 5 minute call you do not sell them anything. You only confirm their total get in touch with information and facts so you can send them out the complimentary gift such as a no cost attendance to a seminar you are conducting in a couple of weeks or an market white paper that is relevant to their business or even a gift basket which includes one or two items with your corporation logo and a organization card.
Make sure to follow up with them right after they obtain the gift to make positive they received it and thank them once more for their time. In another week follow up with them to offer them a white paper you wrote on your findings. Or a white paper you found that may possibly speak to a challenge your prospect spoke to you about on your very first call.
This strategy of follow up calls with a reason to call begins to develop a relationship that brings all your cold calling to a new level. You are now calling people today you know and who now know you...warm leads. In time they will get to know what you do improved and eventually you will be in the correct place at the ideal time. There is no such feel as luck. Luck is created by frequent follow up calls to your targeted prospect.
Continually bear in mind the value of a gift by remembering how you felt when the restaurant owner stated to you "...Compliments of the residence."
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